Total Install
Design Process:
At No Risk Designs, we aimed to redefine Total Install’s digital footprint by focusing on their expertise, precision, and commitment to quality in flooring installations. Our project kicked off with an in-depth discovery phase to thoroughly understand the company’s objectives, target market, and unique selling points. This groundwork was essential to ensure our design strategy aligned with Total Install’s reputation for delivering high-quality flooring solutions with meticulous attention to detail.
Recognizing the company’s focus on craftsmanship and durability, it was crucial to reflect these attributes in the website’s design and user experience. We embraced a clean and modern design philosophy that emphasizes functionality and professionalism. A color palette of sophisticated grays and natural wood tones was selected to convey a sense of elegance and reliability—key characteristics for a company dedicated to transforming spaces with beautiful, durable flooring.
Given the diverse needs of Total Install’s clientele, a responsive, mobile-first design approach was crucial. This ensures the website performs optimally across all devices, particularly for clients who may be exploring flooring options on the go. The website’s layout was carefully structured to allow users to easily browse flooring types, view past projects, read client testimonials, and schedule consultations, all within a streamlined, user-friendly interface.
